“The media” gets blamed & credited for just about everything under the sun.
Ever stopped to simply consider what “the media” is?
This has been my working definition of media for some time (borrowed from some anonymous source along the way. If you can help me attribute the source, I’d be appreciative):
Media is an extension of yourself.
When I utilize media, I’m employing some tool or method that can amplify my message, represent me beyond my current boundaries or broadcast my agenda. When others utilize media, they are doing the same thing.
Books, blogs, CD’s, DVD’s, YouTube, Twitter, TV, radio, e-mail blasts, business cards, smoke signals, semaphore, Pony Express, etc are just a few examples of tools that help to attain the objective of spreading a message beyond its current boundaries.
There it is. Simple.
Q: What is your definition of media?